Creators + curators of world leading intimate + apparel brands

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About us

Founded in 1947, Bendon is a global leader in intimate apparel, swim+resort and sleep.  The company revolutionized the lingerie industry through its dedication to quality and innovation, creating a design philosophy that has grown stronger throughout the company's history.

Our brands include Naked, Frederick’s of Hollywood, Heidi Klum Man, Heidi Klum Intimates, Heidi Klum Solutions, Fayreform, Pleasure State, Lovable, Bendon, Bendon Man, Hickory, and Davenport.

Products are available in 44 countries worldwide through 6,500+ retail doors, a network of E-commerce sites and 60 company-owned Bendon retail and outlet stores in Australia and New Zealand. Bendon employs over 600 staff, is headquartered in Auckland and maintains additional offices in Sydney, New York, and Hong Kong. 


Our brands are distributed through 6,500+ doors in 44 countries worldwide. 

Bendon’s global supply chain is one of our strongest assets, controlling sourcing, manufacturing and production at over 30 partner facilities across Asia. We have more than 600 staff at offices and stores in Auckland, Sydney, New York, and Hong Kong and will continue to leverage our supply chain as we expand our reach globally.


Global leaders in intimates

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