Creators + curators of world leading intimate + apparel brands

 
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70 YEAR HERITAGE OF
CRAFTSMANSHIP + INNOVATION

 

About us

Founded in 1947, Bendon is a global leader in intimate apparel, swim+resort and sleep.  The company revolutionized the lingerie industry through its dedication to quality and innovation, creating a design philosophy that has grown stronger throughout the company's history.

Our brands include Heidi Klum Intimates, Heidi Klum Accessories, Bendon, Fayreform, Pleasure State, Lovable, Heidi Klum Swim, Naked, Hickory, Bendon Man and Davenport.

Products are available in 44 countries worldwide through 6,000+ retail doors, a network of E-commerce sites and 61 company-owned Bendon retail and outlet stores in Australia and New Zealand. Bendon employs over 400 staff, is headquartered in Auckland and maintains additional offices in Sydney, New York, London and Hong Kong. 

DISTRIBUTED GLOBALLY

Our brands are distributed through +6,000 doors in 44 countries worldwide. 

Bendon’s global supply chain is one of our strongest assets, controlling sourcing, manufacturing and production at over 30 partner facilities across Asia. We have more than 600 staff at offices and stores in Auckland, Sydney, New York, London and Hong Kong and will continue to leverage our supply chain as we expand our reach globally.

 
 
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Global leaders in intimates + swim

 
 
 
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