Created out of a vision to design a fashion lingerie brand featuring trendsetting styles and perfect fit and comfort, Pleasure State was launched in 2004 and has grown to become one of the hottest names in the intimate apparel industry. Known for its glamorous design, Pleasure State is constantly at the forefront of style.
With one strong identity, Pleasure State has evolved into four distinctive brands:
Pleasure State Couture, the ultimate in luxury; Pleasure State White Label, everyday fashion; Pleasure State VIP, a fashion collection for women with a voluptuous bust, and Pleasure State My Fit, engineered using innovative and cutting edge technology offering the ideal blend of fit, comfort and style.
Pleasure State embraces the highest standards of creativity, quality and technology and has a unique philosophy of continuous reinvention and innovation. Pleasure State captures the essence of what women want and how it makes them feel; playful, seductive and utterly spellbinding.