Heidi Klum Intimates
Heidi Klum is the face and Creative Director of Bendon’s flagship Intimates collection, Heidi Klum Intimates.
The collection, which launched globally in over 1800 doors on 1 January 2015, is a powerful combination of Bendon, a world leader in intimate apparel, and Heidi Klum, a style icon whose vast experience in the lingerie and modelling world is unrivalled.
The Heidi Klum Intimates collection exudes femininity, elegance and sophistication.
Heidi Klum Man, a stylish menswear brand and Heidi by Heidi Klum, a more accessible and everyday women’s brand also sit within the Heidi Klum Intimates collection.
HEIDI KLUM INTIMATES SOLUTIONS
Heidi Klum Intimates Solutions features an array of essential wardrobe and red-carpet-ready products from dressing tape and lingerie washbags to strapless, backless stick on silicone bras. The brand sets a new standard in the category by fusing the fashion and cosmetics industries with a fresh and modern approach to brand positioning and packaging.
Klum’s credentials as host and executive producer of Project Runway and Germany’s Next Top Model, in addition to an illustrious career as a supermodel and red carpet regular provides her with unrivalled experience to enter the Solutions category.
“I’m thrilled to launch my Heidi Klum Intimates Solutions line. I’ve spent my entire career modelling and walking the red carpet, so I know all the secret tricks and tips needed to help you feel confident and fabulous no matter what the cut, shape or length of the outfit!”
The Heidi Klum Solutions collection includes Dressing Tape, Hemming Tape, Disposable Covers, Silicone Gel Covers, Wing Bra, Deep Plunge Bra, Low Back Converter, Bra Converting Clip, Adhesive Silicone Bra, Push up Pads, Clear Straps and a Lingerie Wash Bag.