Elle Macpherson Intimates
Launched in 1990 the Elle Macpherson collection was a game-changing event, first in Australasia and then internationally.
The supermodel’s partnership with Bendon brought a fresh potency to both the design and the marketing of luxury lingerie; it was this that then carried the brand into Britain, the U.S. and beyond.
Elle Macpherson’s enduring role as the creative force behind the brand has given it a crucial continuity and trend-leading vitality.
Because it brings a rare individuality and personal intelligence to lingerie it has consistently been acclaimed for its design aesthetic and impeccable fit.
From the perfect cotton hipster brief to gorgeous maternity bras, the Elle Macpherson Intimates team celebrates femininity with a range of the everyday, the luxe and some sheer surprises.
It has given women unique combinations of colour, prints and fabric, all with exquisite detailing.
For over 20 years Elle Macpherson Intimates has understood provocative glamour and sex-appeal as well – maybe better – than anyone.