Chic and refined in a compelling cinematic style, the modest glamour andcurvaceous aesthetic of 1950’s film star epitomises ethereal and sensual luxury.

This season’s Fayreform collection is all about embracing femininity, vivacity and passion. An expression of confidence, the collection features fresh nude shades, paired with contrasting vivid colours and subtle decorations in luxurious gold thread.

Fayreform creates sophisticated, classically designed lingerie that enhances a full cup women’s natural shape up to a J cup.

Using a combination of stylish supportive fabrics, decadent laces, classic embroideries and Fayreform’s 70 years of corsetry expertise comes exquisite intimate apparel.

Fayreform’s Spring Summer 2012 collection brings Floral Affair Shadow; a feminine low cut style in Spanish designed lace and floral printed mircrofibre. The combination creates a super stylish statement.

Sweet Anelise; Embroidery with a touch of drama combined with silky microfibre creates this luxurious look and feel.

Enchant; A beautiful and supportive tee shirt bra in a silky microfibre featuring wider straps that are shaped to offer all-day comfort.

Serenade; A sweetheart balconnet cup that uplifts the bust to reshape and reveal the décolleté. In a rose patterned stretch lace, Serenade in Red this season makes a dramatic statement.

Francesca; A lightweight smooth supportive bra in chic Purple Velvet. The tulle embroidery offset with silky microfibre is a lingerie lover’s dream!

Focusing on the highest quality in fit, function and support for the fuller cup.