About Us

About Us

Bendon is a global leader in intimate apparel. Founded in 1947, the company revolutionized the lingerie industry through its dedication to quality and innovation, creating a design philosophy that has grown stronger throughout the company's 70 year history.

Bendon's brands include Heidi Klum Intimates and Swimwear, Stella McCartney Lingerie and Swimwear, Bendon, Bendon Man, Davenport, Fayreform, Frederick's of Hollywood, Evollove, Hickory, Lovable (in Australia and New Zealand) and Pleasure State.

The company's brands are distributed globally through over 4,000 doors across 34 countries as well as through a growing network of 60 company-owned Bendon retail and outlet stores in Australia, New Zealand and Ireland.

Bendon is headquartered in Auckland and maintains additional offices in Sydney, New York, London and Hong Kong.